Sensor Data Collection and Employee Privacy
As the role of digital technology in the workplace has grown exponentially over the past two decades, so has the need for oversight of what information is collected by digital services used by employers. A Pew Research survey on consumer privacy found that “93% of adults say that being in control of who can get information about them is important,” and “90% say that controlling what information is collected about them is important.” Modern employees care about who sees their data, and they expect employers to go above and beyond to protect them.
Some Types of Data are Worse Than Others
While data can transform a workplace, intrusive collection methods are almost universally disliked by a workforce. It’s important for business owners to balance the collection of workplace data with the kind of technology that can ensure your employees don’t feel their identifying details have been exposed.
One common example is the monitoring of employees’ private social media profiles by their employers. While it is not technically illegal, many employees feel it’s a breach of trust, and that the line between their personal online space and their corporate identities should remain intact. Across the country, laws bolstering employees’ right to privacy are beginning to catch up—and companies who do engage in unethical data collection may soon be liable.
The main conflict is the company’s collection of Personally-Identifying Information (or PII), like photos, family associations, or political views—information that is both potentially personally compromising, and unrelated to their responsibilities at work. Privacy-minded business owners should relegate the information they collect to company-owned spaces and avoid recording details that can identify your employees on a personal level. Smart technology like CoWorkr’s occupancy sensors for offices successfully walks this line between helpful and intrusive when it comes to employee privacy in the workplace.
How Occupancy Sensors Can Protect Your Data
Usage data is different from PII as it relates specifically to the workplace and doesn’t use cameras or email-monitoring software. CoWorkr’s occupancy sensors employ a Privacy by Design concept—using Infrared Radiation (IR) technology to detect people nearby instead of cameras or other Personally Identifying methods. This means that the data collected is anonymous from the moment of its creation. Anonymous data collection like this can give business owners and office managers unparalleled insight into the overall usage of their space while guaranteeing an employee’s rights remain intact.
Space usage data can help employers accomplish simple tasks like “desk checks” or attendance keeping remotely via CoWorkr’s platform—which reports which workspaces are in use in real-time—or for even more intensive applications like custom cleaning routes based on which rooms get used the most during the week. Similar results can be achieved using intrusive cameras or other image-based recognition systems, at great risk to your employees’ trust and potentially personal information.
Collecting Data Responsibly is Good Business
While detailed information about the workplace is a valuable tool, many business owners open themselves up to serious liability by potentially mishandling their employees’ data or intentionally using unethical collection methods. In a recent survey by Accenture, 62% of executives said their companies are using new technologies to collect data on people—from the quality of work to safety and well-being—but fewer than a third said they feel confident they are using the data responsibly.
One of the ways that a company can open itself up to liability is by storing company data on vulnerable servers or third-party institutions, which can then be hacked or stolen by bad actors. In April of this year, Forbes found that employee data privacy lawsuits have only grown more frequent in recent years.
CoWorkr’s occupancy sensors can also be useful in this regard, as any data stored is encrypted and anonymous to CoWorkr or any third-party vendors. This provides another layer of protection on top of the anonymized collection process by creating one less access point for hackers to exploit. This sense of ownership over the data can serve as an object of trust between business owners and employees, which model experts have described as “co-owning” the data produced in the workplace.
As employee privacy rights have come into the spotlight in the past few years, business owners should begin to rethink the ways in which their companies engage with and defend the personally identifying information of their workforce. Investing in the right tools can help your workplace take advantage of the kinds of cost-saving and efficiency benefits offered by data collection while keeping your employees safe and satisfied that they can trust their employer.